There are millions of websites available today, many of them catered toward a product or service that is no different than the rest. It can take a while to obtain a healthy page ranking with the search engines, which is why copywriting is one of the first tools you should consider to promote your website. The use of choice keywords can push your website in the right direction, but the overuse of keywords can make the content look spammy to search engines and one thing they are very good at is disposing of spam related content. The search engine will penalise your website, and the last thing you need is for a large search engine to strike off your website. So how best can you improve your website ranking?
Why is a Copywriter Favoured over Search Engine Optimisation (SEO)?
Outside links can improve traffic to your website, but linking to a link without content can be harmful to a website. Use a copywriter who can write articles and guest blogs that can be posted on third party websites. If a third party website has a high page ranking, this will improve your ratings with search engine providers. The search engine will not view this as spam content
In the field of Internet marketing, there are thousands of websites who promise that the use of outside or back links can improve your website, but this method can be damaging, unless the website supplying the back link already has a healthy page ranking. One effective method that can improve a website’s ranking is to use internal links throughout the articles. Forget about spending money on an SEO or back link expert and hire a copywriter instead.
Keep the Content Fresh and Original
If your website is focused on fitness and nutrition then writing an article on roofing will look odd. Instead, write fresh, original content and offer share links below each article.
Do not write a block of text that looks awkward; keep the paragraphs short and snappy and always spell check your content prior to publishing. Ideally, you want to keep a reader on your website long enough to subscribe, buy a product or service, comment, or share a link.
Search Engines like Regularly Updated Sites
A natural way to boost your search engine ranking is to update your site regularly with fresh content. Try writing a selection of articles that focus on one keyword and continue for a week to notice a boost in your website’s ranking. If you have no additional time after work to write, hire a copywriter to write exclusive, fresh content.
Which Keywords to Use in Articles and Blogs
Type a keyword into a search engine and it can throw up to a billion results. Do your research before focusing on a keyword. Type “keyword selector tool” into a search engine and click on one of the many websites. Type in the chosen keyword and not only will it throw up the number of people who have searched for that particular keyword, but also a variety of phrases that included the keyword. It will not cover the larger search engines, including Google and Yahoo, but it will give you some idea of the correct keywords that will best promote your website. Write an article or blog containing a certain keyword or phrases, but ensure that it sounds natural and not forced.
Flash Might Look Professional but Search Engines Fail to Recognise them
Flash-based websites can be slow to upload, and search engines also have trouble in recognising the text on a flash website. Mobile phones also have trouble viewing flash-based websites. Even the infamous iPhone does not support flash. Avoid designing a flash-based website, unless it is educational or movie-based.
Ian Arnison-Phillips is a writer who suggests that there are a variety of methods that you can use to boost the ranking of your website. First and foremost, a website needs interesting content, which is why a copywriter is an excellent investment